The platform is rolling out a new feature that enables them to reduce the quantity of AI-made videos appearing in their streams. This step comes as the service revealed that it now features more than 1 thousand million content made with AI.
Trial and Implementation
The new functionality is in a pilot phase over the following weeks before a widespread release. This development aligns with a rise in AI content, spurred by recent AI video creators.
AI Proliferation Online
Studies have shown that nearly 10% of the quickest rising content creators on a popular video site primarily display AI-generated videos. A significant portion of this output is deemed mass-produced AI material, a term for inferior, bulk-generated content that is frequently nonsensical or surreal.
“We know from our community that many people enjoy content created using AI tools, including AI artwork to educational videos, and we want to give people the option to adjust the amount of that, according to their own preferences,” commented a spokesperson.
AI on the Platform
The service announced that there are currently over a billion videos on its network tagged as made with AI. In total, over 100 mn pieces of content are added to the app every day, making clips made by AI a minor part of its overall inventory.
Customizing Your Feed
Viewers will be capable of decrease or raise the volume of artificial media they watch by using the “manage topic” setting in the platform and picking the AI content topic. Further subjects that can already be adjusted under the filter cover news, style, aesthetics, and choreography.
Platform Guidelines
The platform’s rules require content makers to label convincing AI-generated content, and it prohibits harmful deepfakes of celebrities or crisis events. Any believable AI video that is unmarked can be removed under its community policies.
Furthermore, the app will from now on apply an “AI-made” watermark to content made using its built-in AI features, or identified by an collaborative effort for identifying content made by AI. This action is designed to stop users from seeking to circumvent the labeling process.
Responsible AI Funding
The platform is additionally launching a $2m educational fund for specialists and institutions to create informative material about ethical AI use. This project will assist charitable organizations focused on training programming and robotics.
Moderation Strategy
The platform has supported its moderation strategy, following controversy over intentions to make redundant numerous review team members in the UK. TikTok is planning to eliminate hundreds of positions in its user protection team in London, with trade unions and online safety experts expressing worry that staff are being displaced by machine-led review.
A trust and safety lead clarified that people-led review would still have a role, but AI can protect employees by removing the most distressing content prior to it has to be seen by humans. The platform announced a notable drop in explicit and harmful content seen by human moderators over the last 12 months due to the use of its automated systems.
“We think that it’s essential to balance staff and AI to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to limit contact with unsafe media as quickly as possible, which is why a lot of the machine support is making a difference process content quickly.”
